Why internet radio is the future of listening to radio: 5 advantages
Internet radio transforms the radio landscape with an expected market value of 66.5 billion dollars in 2029, almost double that of traditional radio. With more than 3.2 billion listeners worldwide in 2029, digital radio via the internet offers unprecedented opportunities for both listeners and content creators.
Digital revolution fundamentally changes the radio landscape
The radio market is undergoing a fundamental transformation where internet radio and DAB+ shape the future. Worldwide, more than 3.2 billion people will listen to the radio in 2029, with the internet radio segment growing to a market value of 66.5 billion dollars, almost double the 35.35 billion for traditional radio. FM broadcasts are gradually being phased out after more than 80 years of use.
On average, a person spends 20.5 hours per week listening to the radio. Although 84% still uses traditional over-the-air reception and only 5% listens via the internet, this percentage is rapidly growing due to the digital transition. At Lenco, we develop internet radios such as the DIR-170 that make this digital transition accessible to all listeners, with user-friendly interfaces that simplify the switch to digital listening.
Crystal clear sound quality without interference
Digital signals via internet radio provide a crackle-free listening experience without noise or interference. This is a significant improvement over AM/FM radio where signal loss, atmospheric disturbances, and interference occur regularly. Digital reception guarantees consistent audio quality regardless of weather conditions or distance from the transmitter.
Global access to thousands of radio stations
Internet radio breaks all geographical barriers and makes live broadcasts accessible worldwide. You can listen to stations from Japan, Australia, or South America from the Netherlands, ideal for expats, language students, and music lovers. This global reach opens doors to niche markets and international content that would be unreachable via traditional radio.
Lenco's internet radios provide access to more than 25,000 radio stations worldwide, with intuitive search functions by genre, country, and language. Whether you are nostalgic for music from your home country or want to discover new cultures, the world is within reach.
Lower costs stimulate creativity and diversity
Setting up an internet radio station requires significantly less investment than traditional FM/AM broadcasters. No expensive transmission towers, licenses, or complex infrastructure needed. This low barrier promotes creativity and innovation among content creators, resulting in more diverse programming and niche content for specific audiences.
From hyper-specific music genres to podcasts about obscure hobbies, there is something for everyone to discover. For more information on the differences between digital radio options, read our article on DAB, FM, and internet radios.
Personalized listening experience through smart technology
Internet radio integrates new technologies such as AI and data analysis for personalized content and dynamic advertisements. Spotify, which represents 27.63% of global internet radio revenue, demonstrates the success of personalized audio streaming. In Flanders, the reach of audio streaming among young people (12-24 years) rises from 42% to 54%, confirming the preference for digital, personalized audio.
Seamless integration with digital ecosystem
Internet radio works seamlessly with podcasts, streaming services, and other digital audio platforms. This convergence creates an integrated audio ecosystem where you can effortlessly switch between live radio, on-demand content, and personal playlists. The growing advertising opportunities within the digital audio sector also make the platform commercially attractive.
Lenco's latest internet radio models support not only radio streaming but also Spotify Connect, podcasts, and other streaming services in one device. This way, you have all your audio entertainment in one place, without constantly having to switch between different devices. The future of radio is digital, and with the right equipment, you can already enjoy what will be standard tomorrow.
